Putting Jetpacks On Our Membership Platforms; How the FT made message processing near real time in salesforce.com

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In 2015 the FT replaced its monolithic subscription and entitlements system – replacing it with a platform of microservices and APIs (Find out more here). This provided the FT with a modern, scalable platform for managing our users and subscriptions on FT.com.

Continue reading “Putting Jetpacks On Our Membership Platforms; How the FT made message processing near real time in salesforce.com”

Salesforce at the FT – Orgs, Objects, and Runways

In 2011 the Financial Times made a strategic decision to use the Force.com platform for a number of key initiatives.

Salesforce was already embedded as a CRM (the ‘Sales Cloud’) for a subset of sales users. However, over an 18 month period the scope of this would be increased substantially; with all 2000+ employees having some level of access to Salesforce.

A suite of applications would be built on the Force.com platform supporting a broad church of business processes; from FT online subscriptions….to employee holiday requests ….from print advertising bookings….to cataloging equipment for journalists (such as flak jackets). Continue reading “Salesforce at the FT – Orgs, Objects, and Runways”