Putting Jetpacks On Our Membership Platforms; How the FT made message processing near real time in salesforce.com

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In 2015 the FT replaced its monolithic subscription and entitlements system – replacing it with a platform of microservices and APIs (Find out more here). This provided the FT with a modern, scalable platform for managing our users and subscriptions on FT.com.

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Salesforce, mobile & Front end stories

Salesforce has its own proprietary language called Apex. Apex provides easy to build data views and because the out of the box interface is never enough, it also has it’s own front end proprietary language, Visualforce. Apex is very much a Java-like object-oriented language in syntax and grammar, however the concept of programming is rather Database – oriented. With Apex you can access and perform all the known DML actions on your data. Visualforce is a markup language with plenty of tags that essentially are ‘translated’ as html elements when the pages you have built are rendered. Furthermore Visualforce has out of the box JavaScript components that will enhance the flow of the UI. Take the two together, Apex + Visualforce and you have got a powerful combination of customizable views and data manipulation. There’s nothing you can’t do right?

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Salesforce at the FT – Orgs, Objects, and Runways

In 2011 the Financial Times made a strategic decision to use the Force.com platform for a number of key initiatives.

Salesforce was already embedded as a CRM (the ‘Sales Cloud’) for a subset of sales users. However, over an 18 month period the scope of this would be increased substantially; with all 2000+ employees having some level of access to Salesforce.

A suite of applications would be built on the Force.com platform supporting a broad church of business processes; from FT online subscriptions….to employee holiday requests ….from print advertising bookings….to cataloging equipment for journalists (such as flak jackets). Continue reading “Salesforce at the FT – Orgs, Objects, and Runways”