In 2011 the Financial Times made a strategic decision to use the Force.com platform for a number of key initiatives.
Salesforce was already embedded as a CRM (the ‘Sales Cloud’) for a subset of sales users. However, over an 18 month period the scope of this would be increased substantially; with all 2000+ employees having some level of access to Salesforce.
A suite of applications would be built on the Force.com platform supporting a broad church of business processes; from FT online subscriptions….to employee holiday requests ….from print advertising bookings….to cataloging equipment for journalists (such as flak jackets). Continue reading “Salesforce at the FT – Orgs, Objects, and Runways”